At Star Wars Celebration 2025, Hasbro unveiled an exciting array of new toys and collectibles that have fans buzzing with anticipation. Among the highlights were new figures from The Mandalorian and the much-anticipated Dash Rendar figure. Hasbro's display at the event showcased many of these upcoming releases, giving attendees a tantalizing glimpse of what's to come.
IGN captured stunning photos of Hasbro's display and had the opportunity to discuss the design process with Chris Reiff, a designer, and Jing Houle from Hasbro Marketing. They shared their passion for creating toys inspired by these iconic characters. Dive into the slideshow gallery below for a detailed look at these new toys, and continue reading to discover insights from Reiff and Houle, including their thoughts on enhancing some of the most beloved heroes in the Star Wars universe.
Hasbro's Star Wars Celebration 2025 Display Booth
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Fans of Star Wars Jedi: Survivor were thrilled to see new figures in this latest wave of Star Wars toys. Nightsister Merrin is featured in a new figure, while the series protagonist, Cal Kestis, is part of a three-pack set with Turgle and Skoova Stev. Notably, Cal's figure includes multiple interchangeable heads, including one sporting a handlebar mustache. Jing Houle emphasized the fun aspect of this release, stating, "Honestly, we just wanted to have fun with it. This is one of my favorite packs that we revealed in the panel. We actually started with the handlebar mustache and the mullet and then added in the clean cut. Then the short beard later. So for us, the primary look is almost the handlebar and it's just so much fun."
Merrin's inclusion was a natural choice, given her significance in the Fallen Order/Survivor saga. Chris Reiff highlighted the challenge of capturing her unique Force abilities, saying, "It's tough to have Cal without Merrin. So we're glad we finally got to Merrin, but doing that Force effect, the green blast coming there, all the great detail of that new costume and the face tattoos with the inkjet. Just some beautiful subtlety going on there. She's a really cool character I know we know fans are invested in and really being able to build out that world."
This year's lineup also features updated versions of classic characters Han Solo and Chewbacca. Despite the numerous iterations over the years, Houle believes there's always room for improvement. "I mean, we haven't done them in a long time," Houle explains. "They needed an update, so we gave them fully new tools so they're brand new with the latest articulation so that fans can really celebrate and enjoy... classic characters out again in the latest technology and articulation that we have. And they've made quite a few updates on top of the articulation just in general. We learned a lot from the Wookiees that we've done where they have really long hair."
Houle further elaborated on the design considerations, "And so, despite the long hair, having softer plastics so he can still pivot and move his head in a seamless way, that was really important to us. And we added articulation into Han too, but we didn't give him the thigh break because we didn't want to separate the red bars on his right side of the outside of the thigh. So we thought it was important to keep that clean. So we added articulation to the top of the boot instead."
Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel
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One of the most striking figures in the lineup is The Ronin, inspired by the anime anthology series Star Wars: Visions. This black-and-white figure, with its red katana lightsaber, is a Celebration-exclusive release. Both Houle and Reiff emphasized the importance of getting the details right. "I love that we kept to it," Houle says. "And then taking from learnings from what we know about Japanese culture and stuff, the way the box is built, how premium it looks, the magnets that let it open, how clean it looks, the watercoloring, the accessories that's hidden on the top of the box so you don't just see it. Everything. There was so much attention from packaging to design to engineering."
Reiff added, "And even the Japanese language for this exclusive packaging, we don't do that normally, but for here, because we're here in Japan, we wanted to really embrace all that and do a special package that was just Japanese language for that too."
Hasbro also unveiled a new addition to their 1:1 scale Black Series helmet line: a meticulously detailed Death Trooper helmet. Reiff described it as, "a great fully new tooled helmet for the Black series Premium roleplay line. It looks like it's straight out of the movie with the weathering, the lighting detail, and you poke a button on the side and you control the chin lights and the spectre sensor lights over on the side. So, just a great addition to our line. And working with Lucasfilm in partnership to work from original files so that we could really nail all the details of this helmet and then add our own stuff to the inside because the real ones never had an inside, but this one does. All our other helmets, it has the full detailed interior."
For more on Star Wars Celebration, find out what we know about the plot of Star Wars: Starfighter and see the biggest news and moments from Celebration.
