When it comes to promoting their latest vehicle, car manufacturers have numerous options at their disposal. From sophisticated advertising campaigns to celebrity endorsements, the choices are plentiful. However, Hyundai has opted for a unique approach by once again teaming up with KartRider Rush+! Nexon's popular kart racing game will feature the return of Hyundai, this time introducing the Insteroid concept car as a new kart. Designed by Hyundai Motors Europe Design Center, the Insteroid draws inspiration from the INSTER, Hyundai's electric SUV.
But the excitement doesn't stop there. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To add to the thrill, a special event running until April 28th offers a chance to win 30 Lucky Star Jewels just by using a Boost Shard in-game at least once. These jewels can then be exchanged for various items through the Starlight Treasure Hunt.
Notably, the Insteroid isn't just an in-game kart; it's also a real-world concept car. While it may not hit production lines anytime soon, its presence in the game serves as an effective promotional tool. In my opinion, it's a far more stylish addition to the gaming world than the Cybertruck in Fortnite.
If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to explore our list of the top five new mobile games to try this week to discover what else has been released over the past seven days.