AMD's highly anticipated RX 9070 and RX 9070 XT graphics cards, unveiled at CES 2025, will finally launch in March 2025, according to Radeon Graphics VP David McAfee. While initially absent from AMD's keynote, the RDNA 4 GPUs have since appeared at vendor booths (with specifications withheld) and are reportedly already in the hands of reviewers.
McAfee's Twitter/X announcement confirms a March release, promising a diverse global card selection. However, crucial details like specifications and pricing remain undisclosed. Industry speculation suggests the RX 9070 series will compete directly with Nvidia's February-launching RTX 5070 and RTX 5070 Ti in both price and performance.
This delayed launch has fueled speculation about AMD's strategy. Some believe the delay allows AMD to directly counter Nvidia's offerings, enabling a more strategic comparison. Others suggest pricing pressure from Nvidia's strong market position played a role.
The situation highlights AMD's challenging market position. Reports from June 2024 indicated Nvidia commanding a dominant 88% of the discrete GPU market, leaving AMD with a mere 12%. Facing a lack of significant competition in the mid-range and high-end segments, AMD's success hinges on a well-executed launch and compelling product offering to challenge Nvidia's market dominance.
