In an unexpected turn of events, a live-action Toys "R" Us movie is in development, as reported by Variety. Spearheaded by Story Kitchen, the creative force behind recent hits like the Sonic the Hedgehog films, the project aims to "capture that childhood wonder in a modern, fast-paced adventure" while celebrating over 70 years of the iconic toy brand's legacy.
Dmitri M. Johnson and Mike Goldberg, co-founders of Story Kitchen, expressed their enthusiasm for the project, stating, “Toys 'R' Us is a cultural touchstone that continues impacting the child in all of us today. As '80s kids who considered Toys 'R' Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys 'R' Us represents.”
The film draws inspiration from classics like Night at the Museum, Back to the Future, and Big, as well as modern successes like the Barbie movie. While specific casting details remain under wraps, Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval will produce for Story Kitchen, with Kim Miller Olko of Toys "R" Us Studios also on board as a producer.
Kim Miller Olko, president of Toys "R" Us Studios, shared her excitement, saying, “As Toys 'R' Us first film, this project is an exciting opportunity to bring the magic of our brand to the big screen. It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys 'R' Us. This story will capture the imagination, adventure and joy that has made Toys 'R' Us a destination for kids of all ages.”
Story Kitchen, known for its ambitious adaptations, is also working on films based on Just Cause by Square Enix, Dredge: The Movie, Kingmakers, and Sleeping Dogs, showcasing their commitment to bringing diverse and engaging stories to the screen.
