Stumble Guys and Barbie are teaming up once again, but this time, it's not for an in-game collaboration. Instead, they're bringing the fun to toy shelves with an exciting new toy line just in time for the holiday season. This unique partnership will feature limited-edition plushes and action figures of Barbie and Ken, styled in their Stumble Guys appearances.
Exclusively available at Walmart in the US and select international retailers, this toy line is set to capture the imaginations of kids and, of course, the wallets of their parents. The collection includes a variety of items such as blind box figures, six-pack sets, and the much-loved cuddly plushes.
Hello Barbie, let's go barbie (ah, ah, ah yeah)
While Stumble Guys has been outperforming Fall Guys in terms of player numbers, largely thanks to successful collaborations like the one with Mattel's iconic Barbie franchise, this move into the toy market shows their commitment to expanding their brand beyond the digital realm. Stumble Guys' swift entry into the mobile gaming market has proven that obstacle course battle royales are a winning formula, and this new venture is just another step in capitalizing on that success.
Barbie's continuous efforts to reinvent and rebrand are evident in this collaboration, aiming to engage the next generation of fans. While this news may not be directly relevant to gamers, it's certainly noteworthy for those interested in new product releases. Speaking of which, why not stay Ahead of the Game with our new series, where we dive into the latest releases, including our newest feature, Your House?
