World of Tanks Blitz launches a massive marketing campaign: a cross-country tank road trip! Wargaming is touring a decommissioned, graffiti-covered tank across the US to celebrate its recent collaboration with Deadmau5. The street-legal tank, which made a timely appearance at The Game Awards in Los Angeles, is a unique promotion for the in-game event.
This isn't Wargaming's first rodeo; they've embraced the game's playful side with this attention-grabbing stunt. Fans who spotted the tank and took photos had the chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank – complete with lights, speakers, and music – alongside themed quests, camos, and cosmetics.
While some serious military simulation enthusiasts might scoff, the campaign's lighthearted approach is undeniably fun. It's a far cry from the usual marketing strategies, even surpassing those of some breweries! For those who appreciate a bit of spectacle, the sight of a vibrant tank rumbling through their neighborhood is sure to be a welcome distraction from the winter blues.
If this inspires you to jump into World of Tanks Blitz, be sure to check out our list of current promo codes for a head start!
