Ubisoft confidently reports strong preorder numbers for the upcoming open-world adventure, Assassin's Creed Shadows, despite a challenging development and marketing period. Their latest financial report reveals preorders are tracking similarly to Assassin's Creed Odyssey, the franchise's second most successful title.
Ubisoft CEO Yves Guillemot reinforces this optimism, stating the company is fully focused on the March 20th launch. He highlights positive early previews praising the narrative, immersive experience, and the dual protagonist approach's complementary gameplay. Guillemot commends the development team's dedication to delivering the franchise's most ambitious installment yet.
Originally slated for November, then February 14th, Assassin's Creed Shadows now launches March 20th. The game carries significant weight for Ubisoft, representing the long-awaited Japan setting, the first full Assassin's Creed title since 2020, and a crucial release following recent underperforming titles and investor concerns.
The promotional period hasn't been without its setbacks. The development team issued apologies for inaccuracies in the game's depiction of Japan and unauthorized use of a historical recreation group's flag. Further controversy arose when PureArts removed an "insensitive" Assassin's Creed Shadows statue from sale. These issues, coupled with the delays, have understandably fueled fan impatience.
