Coperni's Fall/Winter 2025 show at the adidas arena in Paris was a groundbreaking spectacle that seamlessly fused fashion with gaming culture. Departing from the conventional setup, the show featured 200 gamers seated in ergonomic gaming chairs, actively engaged in playing Fortnite and other games, transforming the venue into a nostalgic ‘90s LAN party atmosphere.
The runway itself was a testament to the integration of gaming and fashion, with the FW25 collection brimming with references to gaming's golden era. Standout pieces included dresses made from puffy technical fabrics reminiscent of sleeping bags used at LAN parties, and utility-inspired storage bags attached to tights and sequined dresses, echoing the iconic Lara Croft's holsters. The introduction of Tamagotchi bags added a playful nod to handheld gaming nostalgia.
Cinematic influences were also evident, with motifs like the dragon tattoo from The Girl with the Dragon Tattoo and the high slit reminiscent of Alice's dress from Resident Evil (2002) woven into the collection. These references not only added depth but also bridged the digital and real-life fashion worlds.
Coperni's commitment to exploring the intersection of technology and fashion was evident, challenging traditional gender stereotypes by focusing on gaming—a predominantly male-dominated space. This approach not only showcased innovative design but also pushed for inclusivity in the fashion industry.
Image: instagram.com
The show's impact extended beyond the clothes, creating viral moments that dominated social media post-event. Coperni's history of pushing boundaries was further highlighted, recalling past spectacles like the fairytale showcase at Disneyland Paris, spray-on dresses, robot dogs, and glass handbags. Each presentation reaffirms Coperni's status as a cultural phenomenon.
image: instagram.com
With the FW25 collection, Coperni continues to captivate both online and offline audiences, redefining the traditional runway show format. By blending creativity, technology, and storytelling, the brand resonates far beyond fashion, cementing its role as a trailblazer in the industry.
As social media continues to buzz with reactions to the gamer-infused runway, it's evident that Coperni has once again set a new standard in modern fashion.
