If you've been spending time on YouTube, you've likely encountered ads for Dream Games' Royal Match, where King Robert's thrilling adventures have captivated audiences. Now, the sequel, Royal Kingdom, is taking a fresh approach with a star-studded celebrity endorsement campaign aimed at broadening its appeal beyond the typical match-three gaming audience.
While celebrity endorsements are not new, Dream Games is going all out, targeting various demographics with their ads. From LeBron James cleverly sneaking in a game of Royal Kingdom while reading, to Kevin Hart humorously using an acting school to free up more gaming time, the campaign covers a wide range of interests.
Royal Kingdom follows the success of Royal Match, which was a massive hit for Dream Games. The goal is clear: to attract players from outside the traditional match-three community and replicate the success of its predecessor.
While Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they have been steadily making a name for themselves in the mobile gaming world. Unlike other celebrity collaborations, such as Supercell's Clashamania with the WWE, which focused on a specific niche, Dream Games is casting a much wider net with their celebrity partnerships.
In Türkiye, Royal Kingdom and Royal Match are currently the leading success stories in the gaming industry. Beyond business achievements, features like wifi-free gameplay have resonated well with players globally.
If Royal Kingdom doesn't quite challenge you enough, don't despair. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to test the skills of even the most seasoned gamers.
