Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, this represents a 50% increase from their 2023 output. This aggressive expansion is fueled by Sony's significant investment and acquisition of 10% of Kadokawa's shares.
Kadokawa President Takeshi Natsuno, in an interview with Nikkei, outlined the plan. This includes leveraging Sony's global distribution network to expand internationally and a significant increase in editorial staff to approximately 1,000. A mid-term goal of 7,000 titles by fiscal 2025 has also been set.
The strategy involves a "media mix" approach, expanding existing IPs into anime, games, and other media. Natsuno emphasized the goal of creating a diverse portfolio leading to major successes. This collaboration benefits Sony, particularly Crunchyroll, their anime streaming service with over 15 million subscribers, which will gain access to a wider range of Kadokawa IPs.
Kadokawa's extensive IP library includes titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, along with video game IPs such as Elden Ring and the Danganronpa series. Sony's interest in multimedia expansion, including live-action adaptations and international distribution, aligns perfectly with Kadokawa's ambitious plans.
The partnership promises significant growth for both companies, with Kadokawa aiming for substantial market expansion and Sony capitalizing on a vast library of popular IPs.
