Xbox Series X/S Sales Underperform, but Microsoft Remains Unfazed
November 2024 sales figures reveal that the Xbox Series X/S consoles significantly underperformed compared to the previous generation, with only 767,118 units sold. This lags considerably behind the PlayStation 5 (4,120,898 units) and Nintendo Switch (1,715,636 units). Even compared to the Xbox One's performance in its fourth year (approximately 2.3 million units sold), the Series X/S sales are considerably weaker. This confirms previous reports indicating declining Xbox console sales.
Microsoft's strategy of releasing first-party titles on multiple platforms, while clarifying that only select games will be cross-platform, may be contributing to lower Series X/S adoption. The availability of some Xbox exclusives on competing consoles like PlayStation and Switch potentially reduces the incentive for gamers to invest in an Xbox.
Microsoft's Long-Term Vision:
Despite these underwhelming sales figures (approximately 31 million lifetime sales), Microsoft maintains a less console-centric approach. The company's focus remains on developing high-quality games and expanding its successful Xbox Game Pass subscription service. This shift in strategy, prioritizing digital distribution and cloud gaming, suggests that console sales are less of a critical metric for Microsoft's overall gaming strategy. The future direction of Xbox console production remains uncertain, with possibilities including a continued emphasis on digital gaming and software development.
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