- My.Games' Rush Royale prepares for its China debut
- The game secured its license approval in record time
- Entering China's competitive gaming market presents challenges
My.Games has successfully obtained the necessary license to launch Rush Royale, its popular multiplayer tower defense game, in China. This strategic move opens doors to China's vast player base, marking another bold expansion for the developer following previous successful releases in the region.
Why is a license crucial? China mandates all game developers, regardless of origin, to secure official approval before launching. As PocketGamer.biz readers may recall, the previous license freeze significantly impacted China's gaming sector.
The regulatory landscape has since evolved, particularly benefiting international developers. My.Games, having previously introduced War Robots and Huge Castle to Chinese players, now prepares for its third major release in the market.
HeadedeastMy.Games has partnered with Chinese publisher iDreamSky for Rush Royale's local operations. The collaboration achieved remarkably fast licensing approval, indicating promising market prospects.
The Chinese market presents formidable competition, as evidenced by recent high-quality releases like Mirren: Star Legend. Rush Royale's success could potentially tap into China's vast mobile gaming community.
For players eager to experience Rush Royale's fast-paced action, check our updated list of promo codes for exclusive in-game rewards.
