GEM Partners, a marketing agency, has released the results of a major survey examining brand reach across seven media platforms in Japan. Pokémon secured the top spot, achieving a remarkable reach score of 65,578 points.
This "reach score" is a proprietary metric calculating the daily number of individuals engaging with a brand's content across various platforms, including apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese residents aged 15 to 69.
Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points—a substantial 80% of its overall score. This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from the Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also fueled this widespread reach.
The Pokémon Company's 2024 financial report underscores this success, revealing total sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated series and films, card games, and other related products. It's a joint venture between Nintendo, Game Freak, and Creatures, Inc., companies that formed The Pokémon Company in 1998 to manage the brand's overall operations.
