Microsoft and Activision Blizzard's New Strategy: Focusing on AA Mobile Games
Microsoft and Activision Blizzard have formed a new team within Blizzard, primarily composed of King employees, to develop smaller-scale, AA games based on existing franchises. This strategic move follows Microsoft's acquisition of Activision Blizzard, granting them access to a vast portfolio of popular IPs.
King's Expertise in Mobile Gaming
This new initiative leverages King's extensive experience in creating successful mobile titles like Candy Crush. The expectation is that these AA games will primarily target the mobile market. King's past experience developing mobile games based on established IPs, such as the now-discontinued Crash Bandicoot: On the Run! and the still-in-development Call of Duty mobile game (developed by a separate team), provides a strong foundation for this endeavor.
Microsoft's Mobile Ambitions
Microsoft's commitment to mobile gaming is evident. Phil Spencer, CEO of Microsoft Gaming, highlighted mobile's crucial role in Xbox's growth strategy at Gamescom 2023, emphasizing that the Activision Blizzard acquisition was driven, in part, by acquiring mobile development capabilities. Microsoft is further bolstering its mobile presence by developing its own mobile app store, aiming to compete with Apple and Google.
A Shift in Development Strategy
The creation of this new team also reflects a broader shift in Microsoft's approach to game development. With the increasing costs of AAA game production, the company is exploring more cost-effective models using smaller, specialized teams.
Potential Projects
While details are scarce, speculation abounds regarding potential projects. These could include mobile adaptations of popular franchises like World of Warcraft (similar to League of Legends: Wild Rift) or a mobile Overwatch experience resembling Apex Legends Mobile. The possibilities are exciting for fans eager to see how these beloved IPs translate to the mobile gaming landscape.
