Publisher and developer EA has confirmed it has no plans to increase game prices, even as competitors like Microsoft and Nintendo move to $80.
During the latest investor earnings call, CEO Andrew Wilson stated the company's priority is to "deliver incredible quality and outstanding value to our players," citing the successful cooperative adventure Split Fiction, which has now sold 4 million copies.
"Regarding pricing power, our business model has evolved dramatically over the past decade," Wilson explained. "While selling physical discs in retail boxes remains a small part of our operations, we now offer a wide spectrum of pricing—from free-to-play experiences to deluxe editions and more."
"Ultimately, whether an offering costs one dollar, ten dollars, or one hundred dollars, our goal remains unchanged: to provide exceptional quality and exponential value for our community," Wilson continued. "We’ve consistently found that combining quality with value results in a strong, resilient, and growing business."
"From a strategic standpoint, we currently do not anticipate any changes to our pricing approach," added CFO Stuart Canfield.
This announcement will be reassuring to many, especially after Microsoft recently confirmed price increases for Xbox consoles, along with higher costs for controllers, headsets, and select games. The console and accessory price adjustments are already in effect, and while game prices remain unchanged for now, Xbox is expected to charge $79.99 for new first-party titles during the holiday season.
This reflects a broader industry trend where AAA game prices have climbed from $60 to $70 over the last five years, and Nintendo has set a $80 price point for upcoming Switch 2 exclusives like Mario Kart World and other Switch 2 Edition titles. The Switch 2 itself was recently announced with a $450 launch price, drawing criticism from some Nintendo fans, although analysts noted that the higher cost was likely unavoidable given current economic factors.
Based on EA's statements, future releases such as EA Sports FC, Madden, and Battlefield are expected to maintain the $70 standard edition pricing.
Last week, IGN reported that EA eliminated approximately 100 positions at Apex Legends developer Respawn Entertainment, as part of broader organizational cuts affecting around 300 employees in total.
