inZOI, the new life simulation game from Krafton, has achieved a remarkable feat by selling 1 million copies within just one week of its Early Access launch on Steam. This milestone marks the fastest sales record for any game published by the South Korean giant, showcasing the game's immense popularity and appeal.
Launched on March 28, inZOI quickly captured the gaming community's attention, not only for its gameplay but also due to an unintended feature that allowed players to harm children in the game. Krafton swiftly addressed this issue, labeling it an "unintended bug" and promptly releasing a patch to resolve it. Despite this early controversy, inZOI has maintained a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Remarkably, it topped Steam’s Global Top Sellers List just 40 minutes after its release.
The game's in-game user-generated content (UGC) platform, Canvas, also saw significant engagement, with over 1.2 million participants and more than 470,000 pieces of content uploaded on launch day. This demonstrates the vibrant community that has quickly formed around inZOI.
IGN's Early Access review of inZOI gave it a 6/10, noting that while the game is visually impressive and ambitious, it currently lacks the depth needed to fully engage players. However, Krafton's efforts in promoting the game and fostering communication with the community have been pivotal in building trust and momentum leading up to the launch. The inZOI global showcase and demo build were particularly effective in generating high interest.
CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience and emphasized Krafton's commitment to ongoing communication with players to nurture inZOI as a long-term franchise IP.
Looking ahead, Krafton plans to introduce new content through future updates, including mod support and new cities, with all updates and DLC being provided free of charge until the game's full release. In response to player feedback, Krafton has committed to quickly addressing reported issues with hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and is navigating the challenges of effective communication with its players.
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